Introduction to the Marketplace
Digital transformation has enabled organizations to move to the cloud to ensure scalable, secure infrastructure. And in recent years, cloud infrastructure has evolved to include cloud marketplaces. These marketplaces are designed to provide customers with access to software applications and services that are built on, integrate with, or complement the cloud provider’s offerings.
Originally, large software vendors did not see the need to start a new sales channel on the cloud marketplace when they already had fully functional, well-oiled sales channels. However, as cloud marketplaces continue to gain popularity by attracting more and more enterprises, these same software vendors have begun offering their products on the cloud marketplace. They are aware that this strategic step is a must if they want to improve compatibility and ensure easy setup for their enterprise customers.
Today, software vendors offer an array of choices ranging from technology powerhouses to niche solutions with very specific features and use. The cloud marketplace is now abuzz with activity, and Forrester predicts that it will reach $191 billion by 2020.
Modus Operandi
The marketplace makes it easy for enterprise users to find and install third-party applications that are integrated with the cloud provider. With the help of curated digital catalogs, enterprises can find, buy, deploy, and manage third-party software, data, and services they need to efficiently run their businesses.
Typical marketplaces offer a wide variety of software listings falling under popular categories such as cybersecurity, storage, intelligence, DevOps, and so forth. Marketplaces also offer seamless processes for licensing and procurement with flexible pricing models.
Enterprises can quickly launch pre-configured software with just a few clicks They can browse and subscribe to data products. Flexible pricing options include free trial, hourly, monthly, annual, multi-year, and BYOL. The cloud provider handles billing and payments, and charges appear on one single cloud bill.
Why opt for the Marketplace
The benefits are three ways:
- For enterprises – all their applications and networks reside on the Cloud, helping them to do away with the hybrid model.
- For software vendors – the cloud has become one more sales channel through which they can reach existing and new customers.
- For cloud providers – it is now literally a larger marketplace of customers.
Why RADAR™ is Now on the Marketplace – Benefits for Customers
Enterprise customers place a high value on network security. Cloud providers offer Scrubbing Centers or data cleansers. Scrubbing Centers, as well as other mitigation solutions, are reactive and respond to attacks after they have succeeded, which oftentimes is already too late.
RADAR™, on the other hand, offers detection and remediation of DDoS vulnerabilities. It addresses the needs of enterprises under the constant threat of damaging DDoS attacks, which manage to penetrate even the most sophisticated DDoS mitigation solutions deployed. RADAR™ simulates DDoS attacks continuously and non-disruptively and then closes the DDoS gap by assisting existing mitigation solutions to fix ongoing security gaps before they are exploited.
RADAR™’s availability on the Google Marketplace will be extremely valuable for enterprises under DDoS threat and integrates with Google Cloud Armor or any other DDoS mitigation system deployed for Google assets. Enterprises using RADAR™ can now reduce and maintain the vulnerability level from an average of 48% to under 2% ongoing. RADAR™ on GCP Marketplace will also ensure that enterprises can now include DDoS risk-based protection in their cloud budgets and use their existing Google Cloud Marketplace committed funds to purchase RADAR™.
Finally, Google Cloud Marketplace customers will also benefit from MazeBolt’s professional services and support team.
About MazeBolt
Israel-based MazeBolt is an innovation leader in cybersecurity with over two decades of experience in pioneering DDoS protection solutions. The company’s new flagship product, RADAR™, is a patented, new technology. It offers DDoS protection through automated DDoS simulations on live production with zero downtime. Working in conjunction with any mitigation solution installed. Its unique capabilities have ensured business continuity and full DDoS security posture for enterprises worldwide, including Fortune 1000 & NASDAQ-listed companies.
References:
https://www.wwt.com/article/cloud-marketplace-built-for-the-way-business-is-done-today
